Hi, I’m Jade - the person behind Jaded Seoul! ♡

I started Jaded Seoul in 2022, inspired by my love for BTS and the way their music has a way of making you feel seen, understood, and connected. My journey as an ARMY began back in 2019 when my sister Demi and I discovered BTS through their song Make It Right, and honestly, we’ve never looked back since.

What started as simply loving their music turned into being inspired by everything they represent - their lyrics, their style, and even the jewellery they wore. I found myself wanting to create pieces that felt just as meaningful, something other ARMYs could wear and feel connected to too. That’s how Jaded Seoul was born, alongside my sister’s brand, Lost Seouls Club which was born a year prior.

After taking a two-year break from the small biz world, coming back feels really special. I feel so grateful for every single person who has supported this journey - whether you’ve been here since the beginning or you’ve just found me now. It truly means the world.

At the heart of it all, my goal is simple: to create jewellery that lasts. Pieces that feel personal, meaningful, and made with love for ARMY, by an ARMY just like you.

I’m so excited for what’s to come and can’t wait to share all the new pieces I’ve been dreaming up!♡